New York

New York

September 27, 2017
Angel Orensanz Foundation,
172 Norfolk Street, Lower East Side, NYC

Contagious, in partnership with WorkInProgress, will explore three major challenges facing the marketing industry:
Trust, Culture and Computational Creativity...

Themes

Tackling Trust

Fake news, unreliable polls, over-hyped metrics – It’s almost impossible to know who (or what) to believe these days. For our annual Genius Survey, Contagious asked a cross-section of global industry leaders what the most important challenge of 2017 is, and the answer came back loud and clear – trust. This session will explore how technology is radically changing our attitudes towards trust; it’ll explain why businesses need to consider these implications now more than ever; and it’ll offer practical advice for how marketing can boost brand performance by helping to build trust, both within and outside an organisation.

Catching Up With Culture

Are brands losing touch with culture? In a world that moves faster, is more connected and yet more divided, staying relevant to people’s changing interests, values and aspirations is harder than ever before. Sidestepping jargon, this session will provide practical, strategic insight into how brands can rethink and rewire themselves to matter more in culture today.

Computational Creativity

Creativity may be intrinsically linked to effectiveness and possibly one of the last competitive advantages that a brand can wield, but what happens when computational creativity allows machines to generate creative marketing at the same level as a human? The answer isn’t the death of an industry, but a vital need to understand and work with computational creativity from the outset.

Speakers

Noelle Weaver
Noelle Weaver Managing Director, Contagious North America
Alex Jenkins
Alex Jenkins Editorial Director, Contagious
Patrick Jeffrey
Patrick Jeffrey Acting Editor, Contagious
Chris Barth
Chris Barth Senior Consultant, Contagious Insider North America

Who Attends

Angel Orensanz Foundation,
172 Norfolk Street, Lower East Side, NYC
September 27, 2017 View on Google Maps

Tickets

Contagious I/O & Contagious Magazine subscribers receive 10% off the ticket price. Email kara@contagious.com or call +44 (0) 7518 541 071 to book.